Effective Details Regarding Building Good Landing Pages
The goal of a landing page is to get results from your audience. One of the most effective things you can do on your landing page to get results is include a video. In fact, video is quickly rising to offer a better conversion rate than written text.
People are more accustomed to seeing video online and are beginning to expect it more and more often. There are also some things that come across in video much better than in text. Watching video is more engaging to your audience than reading text. Knowing this, more and more marketers are turning to video for better landing page conversions.
Just the way the overall design of your landing page is important, the copy that you use on your page is also equally important. So make sure you’re giving extra emphasis to the copy that you use because after all, words will do all the selling for you. Right from the headline to the following paragraphs, and even the sub-headlines, everything needs to be in place to see good results.
Don’t use font that is too big or too strange as it might turn off your audience. Use fonts that are easy to read and keep them within a normal range for size. It’s worth taking the time and investing in a professional to catch errors or possible mistakes in the copy before your landing page goes live.
Increasing your landing page’s credibility is in your hands, which is why you shouldn’t ignore it. One of the best ways to do this is with testimonials. Including testimonials can deliver major results for your landing page. You don’t have to look far for testimonials, just ask friends and family members for their genuine opinions if your product is new. Do not overlook the importance of testimonials on your landing page or it could have a negative impact on sales.